Beyond 'Before & After': Using AI to Create Compelling Video Scripts and Testimonials

AI Talent Crisis 2026: How Smart Leaders Are Closing the Skills Gap Before It’s Too Late

Did you know 87%* of C-Suite Executives struggle to find AI-skilled talent? Closing this AI skills gap is critical to staying competitive. As technology accelerates, agencies that fail to prioritise upskilling in artificial intelligence risk being left behind. In this article, you’ll discover why bridging the AI skills gap is not only essential but a game-changer - giving your team the right mix of AI skills to thrive amidst the evolution of AI. Explore practical strategies, explore key competencies, and learn how continuous AI training can future-proof your agency for the next wave of digital transformation.*workplaceintelligence.comIntroduction: Confronting the AI Skills Gap in AgenciesThe rapid adoption of AI tools and technologies has created tremendous growth opportunities for agencies worldwide. However, it has also triggered an urgent challenge: the widening AI skills gap. With more than eight out of ten agencies reporting difficulties in sourcing talent with relevant AI skills, the issue is no longer looming in the distance - it’s already impacting daily operations, client satisfaction, and scalable AI initiatives.Increasing demand for data analytics, machine learning expertise, and cyber security knowledge means agencies are under pressure to regroup and upskill. Failure to meet these demands risks missing out on AI use cases that drive business goals for both clients and internal process efficiency.Now is the time for all agencies, regardless of size or sector, to prioritise understanding and closing the AI skills gap. Doing so ensures not only competitiveness, but also sustainable, long-term innovation in a tech-driven marketplace. What You’ll Learn from Tackling the AI Skills GapHow the AI skills gap impacts your agency’s competitivenessWhich AI skills are most in demandPractical strategies your agency can implement to bridge the AI skills gapInsights on the future workforce and continuous learningUnderstanding the AI Skills Gap: Definitions and RealitiesAt its core, the AI skills gap refers to the shortfall of workers with the skills needed to deploy, manage, and leverage artificial intelligence effectively. While AI tools offer agencies opportunities for automation and insight, harnessing their full value requires talent with an in-depth understanding of AI - from technical know-how in machine learning and data science to expertise in AI ethics, language models, and automation workflows.This gap is not just about lacking data scientists or AI developers; it extends across the entire agency structure. Project managers, strategists, content creators, and executives all need some level of AI literacy to communicate, collaborate, and identify use cases for AI adoption. As new skills become crucial to business growth, bridging the skills gap means creating holistic learning cultures and developing practical pathways for all team members to get involved and stay relevant.As agencies work to close the AI skills gap, it's also important to consider how automation technologies are already reshaping business operations. For a closer look at the practical impact of automation and the current state of robotics in the workplace, explore how automation technology is transforming industries today.The Size of the Problem: Scope of the AI Skills Gap in 2024The AI skills gap isn't a distant worry - it's a current crisis for agencies aiming to scale AI across client solutions and internal operations. In 2024, the need for AI talent has soared, with a surge in demand for technical skills like data literacy and machine learning. According to recent industry reports, the UK AI job market has leapt from 7,000 roles in 2022 to an estimated 14,000 by the end of 2024. Yet, only a fraction of these are being filled by AI-qualified candidates, leaving a persistent skills gap of 60% or more.This gap jeopardises agencies' ability to execute AI strategy and deliver on client business goals. As more agencies attempt to integrate AI tools into their workflow, the competition for scarce talent will only increase. Failing to address this imbalance may limit your ability to unlock valuable AI use cases, restrict agency innovation, and weaken your position in a fast-evolving digital landscape. AI Skill and Competency: Which AI Skills Do Agencies Need Most?Not all AI skills are created equal. Agencies must prioritise competencies that align directly with their AI adoption objectives. The most critical areas include:Data literacy: Understanding, interpreting, and using data for decision-making and optimisation of AI tools and applications.Machine learning fundamentals: Grasping how algorithms, supervised learning, and automation can generate business value, improve outcomes, or power new use cases.AI ethics and responsible implementation: Knowing how to responsibly integrate AI while mitigating bias, ensuring transparency, and respecting privacy.Natural Language Processing (NLP): Using tools like large language models to automate and enhance client service, insights, and communications.Automation workflows: Building seamless processes that reduce time on routine tasks and let creative talent focus on higher-value work.AI skills gap - AI skillWhy Agencies Struggle: Causes Behind the AI Skills GapThe forces driving the AI skills gap are multifaceted. First, the rapid advancement of AI skill and technologies outpaces the education and training infrastructure. As AI tools evolve, so too do the demands for new skills—often before learning materials or standards are even in place.Lack of standardised training programmesUnderinvestment in ongoing skills developmentCompetitive AI skills job market Expert Viewpoint: The Strategic Imperative to Close the AI Skills Gap‘Bridging the AI skills gap isn’t optional; it’s a prerequisite for sustainable growth in the digital era.’Expert consensus is clear: closing the AI skills gap is now a strategic imperative for agencies looking to thrive, not just survive. Agencies that fail to act face real risks - missed AI use cases, lagging client deliverables, and inability to scale AI initiatives across the entire business. Success starts with leadership: agencies that make AI training central to their mission, incentivise continuous learning, and align their workforce with future skills requirements will remain best positioned to harness artificial intelligence for creative, efficient, and profitable outcomes.People Also Ask: The AI Skills Gap and Workforce TransformationWhat is the 30% rule in AI?The "30% rule" in AI refers to the best practice guideline that suggests agencies should aim for at least 30% of their teams to have basic AI skills, such as data literacy and an understanding of core machine learning principles. This balance helps create cross-functional teams capable of both identifying and implementing AI use cases. Achieving this threshold can make the difference between successfully integrating AI tools into daily workflows and being left behind as competitors capitalise on new technology.What are the gaps in AI?The most significant gaps in AI include shortages of data scientists and engineers, uneven familiarity with machine learning methods, limited ethical literacy, and a lack of hands-on experience with AI tools and large language models. Agencies also struggle to bridge gaps in change management and communication, preventing full AI adoption across the entire organisation. Addressing these requires a mix of classroom learning, on-the-job experience, and ongoing mentorship.Is there an AI talent shortage?Yes, there is a pronounced AI talent shortage - impacting not only agencies but also financial services, health care, and cyber security sectors. The demand for AI skills far outpaces the available supply of trained professionals, making the skills gap a key business risk. Bridging this gap means investing in both recruitment and robust internal AI training programmes, while also collaborating with external partners and educational providers.Will AI replace 50% of jobs?While AI and automation will transform the workforce, most experts argue it's unlikely to fully replace 50% of jobs. Instead, AI will automate routine and repetitive tasks, freeing up teams to focus on creative strategy, client communication, and higher-value work. The real benefit lies in agencies upskilling their teams with AI skills - empowering staff to collaborate with intelligent AI tools and seize emerging opportunities as the technology matures. Update Animated video illustrating the AI skills gap in UK agencies, with infographics and expert-led narration.Case Study: Agencies Successfully Overcoming the AI Skills GapSeveral leading UK agencies have demonstrated how a commitment to AI training and targeted investment in up-skilling can swiftly close the AI skills gap. One standout example is a London-based digital agency that implemented in-house bootcamps on data analytics and generative AI. Through hands-on learning, mentorship, and recognition via certifications, they increased the number of AI-skilled staff by 40% in just one year. This allowed the agency to expand their AI use cases for clients in retail and financial services, while also boosting staff retention and engagement.Success stories like these highlight the power of targeted learning, leadership support, and an adaptable workforce as the foundation for closing the AI skills gap. Agencies that celebrate progress and reward learning see tangible returns - in innovation, client value, and competitive edge. Tables: Current & Future AI Skills Gap TrendsYearAI Job Market DemandAI-qualified CandidatesSkills Gap (%)20227,0002,50064%202310,0003,80062%2024 (Est.)14,0005,60060%Upskilling Your Workforce: Solutions for Closing the AI Skills GapBridging the AI skills gap requires multifaceted solutions and a clear commitment to continuous learning. Forward-thinking agencies have found success with:In-house AI training initiatives: Custom bootcamps, lunch-and-learns, or workshops tailored to agency-specific AI skills needs.Partnerships with academic institutions: Collaborating with universities and tech schools to source talent and offer joint certification programmes.On-the-job learning for AI skills development: Creating live project opportunities for teams to apply AI tools and gain hands-on experience, turning theory into practical skills.Recruitment of AI skills talent: Proactively seeking new hires with demonstrable AI skill and creating attractive development paths to retain top specialists. Lists: Top Learning Resources for Bridging the AI Skills GapOnline AI course platforms (Coursera, Udacity)AI industry meetups and seminarsProfessional certifications in Artificial IntelligenceGovernment grant schemes for tech skills developmentLeveraging these resources ensures access to best practice materials, exposure to real-world use cases, and up-to-date knowledge on emerging AI tools and practical skills. The right mix of structured study and hands-on experience is the most effective formula for agency-wide progress.Expert panel discussion highlighting key AI skills needed for agency success.Addressing the Skills Gap: Policy and Industry InitiativesClosing the AI skills gap cannot fall solely to individual agencies - it’s a bigger challenge that demands policy support and collective action. Governments are investing in financial services and tech skill grant schemes to incentivise up-skilling, while industry bodies are setting standards for AI training and certification designed to keep pace with evolving AI tools. Collaboration between agencies, academia, and government is vital to ensuring future skills pipelines meet the real needs of the job market.Moreover, national-level AI initiatives should prioritise access to training, inclusivity in cyber security and data analytics education, and agile frameworks that allow for the swift integration of new artificial intelligence competencies as technology advances.AI Skills Gap: Overcoming Barriers to Training and RetentionCost of upskilling and workforce developmentTime constraints for busy agency staffUtilising mentorship and internal knowledge sharingAgencies must address barriers such as the high cost of professional development and packed workloads. Solutions include flexible micro-learning sessions, government-subsidised courses, and the creation of mentorship networks where seasoned staff pass on AI skill insights to new hires. Prioritising these overcoming strategies not only reduces the AI skills gap but also cultivates a culture of resilience, collaboration, and shared, future-focused learning. Future-Proofing Your Agency: Embracing Continuous LearningFuture-proofing your agency in the face of digital disruption means placing continuous learning at the heart of your organisation. Technology and AI tools will keep evolving—but so can your workforce, given the right resources and support. This commitment drives forward AI adoption, encourages creative use cases, and directly impacts your competitive edge. Continuous learning isn’t a luxury; it’s a core part of any robust AI strategy and is central to bridging the AI skills gap moving forward.FAQs: The AI Skills Gap and the Evolving WorkplaceHow fast is the AI skills gap widening?The AI skills gap is expanding rapidly as demand for AI skills outpaces graduation and up-skilling rates. This speed is heightened by accelerated AI adoption and technological innovation, making immediate workforce investment paramount.What impact does the ai skills gap have on agency client services?Without the right AI skills, agencies risk delivering subpar solutions, missing deadlines, or failing to scale effective AI use cases for clients. The result is lost opportunities and diminished client trust.Can AI skills be taught in-house, or is outsourcing essential?Both options have merit, but the most sustainable approach is to blend in-house learning and mentorship with select external expertise to cover emerging technologies and specialised AI tools.What government support is available for addressing the AI skills gap?UK government offers grants, funding, and training subsidies targeted at growing AI talent and closing the AI skills gap through industry collaboration and formal education.Quotes: Industry Leaders on Closing the AI Skills Gap‘Teams who actively invest in AI skill development are laying the groundwork for innovation and resilience in every sector.’Key Takeaways: Preparing for the Future Amidst the AI Skills GapThe AI skills gap is widening and demands proactive attention.Skill shortages can be tackled with targeted learning strategies.Investment in AI skills offers long-term agency sustainability.Conclusion: Why the AI Skills Gap Demands Immediate ActionTake action now to close the AI skills gap - future success depends on a workforce equipped for change, innovation, and the full potential of artificial intelligence.As you continue to future-proof your agency and empower your team with essential AI skills, it’s worth broadening your perspective on where artificial intelligence is heading next. The landscape is evolving rapidly, with industry leaders like Nvidia and Google shaping the future of AI through groundbreaking advancements and strategic insights.For a deeper dive into the trends and innovations that will define tomorrow’s opportunities, discover what’s on the horizon for AI according to top technology visionaries. Exploring these forward-looking insights can help your agency anticipate change, adapt with confidence, and lead the way in a world transformed by intelligent technology.Connect with UsIf you would like us to interview you as a subject expert for your business or organisation, email ai@dylbo.comSourcesCIPD – https://www.cipd.co.uk/knowledge/fundamentals/emp-law/employees/ai-skills-gap-reportUK Government AI Roadmap – https://www.gov.uk/government/publications/ai-roadmapMcKinsey – https://www.mckinsey.com/featured-insights/artificial-intelligence/the-ai-talent-acceleratorThe AI skills gap is a pressing challenge for agencies striving to remain competitive in an increasingly digital landscape. To deepen your understanding and explore effective strategies for bridging this gap, consider the following resources:“Bridging the AI Skills Gap: Why Apprenticeships Are the Missing Link” (aijourn.com)This article discusses how apprenticeships can serve as a practical solution to the AI skills shortage, offering hands-on experience and fostering a pipeline of skilled talent.“AI Skills Gap 2025: Complete Analysis of Global Talent” (groktop.us)This comprehensive analysis provides insights into the current state of the AI talent landscape, highlighting regional disparities and offering data-driven recommendations for addressing the skills gap.By exploring these resources, you can gain valuable perspectives and actionable strategies to equip your agency for the future of AI.