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September 24.2025

2 Minutes Read

Brynn Putnam Prepares to Transform Shared Gaming Hardware Industry at TechCrunch Disrupt 2025

Confident woman at tech event highlighting gaming hardware startup

Gaming Hardware Innovator: Brynn Putnam's Next Chapter

Brynn Putnam, the visionary behind the successful fitness device Mirror, is poised to make waves at TechCrunch Disrupt 2025. As she unveils her new gaming hardware startup in San Francisco this October, many in the tech landscape are eager to see how her innovative approach can reshape the gaming experience.

A Shift from Individual Performance to Shared Experiences

Since the acquisition of Mirror by Lululemon for $500 million, Putnam has shifted her focus from individual fitness to enriching interpersonal connections. Her new company, still under wraps, aims to foster communication and bonding among users rather than encouraging solitary engagement with screens. “We’re about to enter a golden age of hardware,” she notes, emphasizing how advancements in display technology and affordability will facilitate more engaging interactions among players.

The Inspiration Behind New Concepts

Putnam draws inspiration from Nintendo’s effective blending of mature technology with innovative gameplay to create memorable experiences. Instead of pushing the boundaries of what technology can do, she plans to utilize it as a vehicle for promoting connection and enjoyment among gamers. This move aligns perfectly with the current consumer demand for technology that serves not as a barrier, but as a facilitator of shared experiences.

Investors Confident in Putnam's Vision

Investor interest in Putnam's new venture, evidenced by Lerer Hippeau's involvement in an already competitive funding round, underscores a renewed enthusiasm for consumer hardware. This comes at a time when the tech market is witnessing a resurgence in hardware-focused investments. Business owners and decision-makers should take note: innovative ideas like those from Putnam can significantly impact consumer engagement and, ultimately, sales.

As Brynn Putnam prepares to showcase her groundbreaking project, she exemplifies how technology can evolve to meet societal needs. Those looking to harness AI and other tools in their businesses should consider how adapting to consumer trends—like the growing desire for shared experiences—can promote growth and success.

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Brynn Putnam Prepares to Transform Shared Gaming Hardware Industry at TechCrunch Disrupt 2025

Gaming Hardware Innovator: Brynn Putnam's Next Chapter

A Shift from Individual Performance to Shared Experiences

The Inspiration Behind New Concepts

Investors Confident in Putnam's Vision

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