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September 28.2025

2 Minutes Read

Dirty Soda is Taking the Beverage World by Storm: Insights for Businesses

Soda cans featuring the dirty soda trend on whipped cream.

Dirty Soda: An Unexpected Trend Revitalizing Beverages

Ever heard of "dirty soda"? This unique blend of soda, flavored syrups, and cream is suddenly everywhere! It all started with a small drink chain called Swig in Utah back in 2010, but now, big names like PepsiCo and restaurants like Taco Bell are jumping on this fizzy bandwagon.

Why This Trend Matters to Businesses

As businesses seek innovative ways to boost sales, dirty soda is seen as a breakthrough. According to Datassential, the number of eateries offering cream-infused sodas has doubled in the last decade. That’s a significant growth they can’t ignore!

Big Brands Join the Dirty Soda Craze

Taco Bell and McDonald's are embracing this trend, with Taco Bell offering special menu items that showcase dirty soda flavors. This move proves that if companies like these are excited about it, there's likely a lot of money to be made!

Expanding the Beverage Category

What does this mean for the future? As stated by Pepsi's Chief Marketing Officer, this could signify a brand new way to enjoy soda, reminiscent of those old-fashioned soda shops. Expect to see new products from Pepsi including Dirty Dew and Mug Floats, expanding the possibilities in the beverage aisle.

A Trend that Connects Generations

This shift isn't just a phase; it's a nostalgic revival that is engaging both young and older drinkers. It's a win-win for drinkers and businesses alike! Imagine sharing a bubbly, creamy drink at the local fast-food spot—bringing fun and memories into the modern dining experience.

What’s Next?

Time will tell if dirty soda maintains its buzz, but don't underestimate the creative minds behind this fizzy innovation. With Swig's same-store sales on the rise, it seems like this trend is just getting started!

So, if you’re a business leader, it might be a smart idea to look into innovative beverage options like dirty soda to stay ahead of the curve. Who knows? You just might stir up a refreshing wave!

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Dirty Soda is Taking the Beverage World by Storm: Insights for Businesses

Dirty Soda: An Unexpected Trend Revitalizing Beverages

Why This Trend Matters to Businesses

Big Brands Join the Dirty Soda Craze

Expanding the Beverage Category

A Trend that Connects Generations

What’s Next?

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