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September 03.2025

2 Minutes Read

Discover How Ridley is Transforming Real Estate Commissions Using AI

AI-powered real estate dashboard showcasing property details and tasks.

Revolutionizing Real Estate Transactions with AI

A new startup named Ridley is paving the way for significant changes in how people sell their homes, seeking to make the process less costly and more efficient through the use of artificial intelligence. Founded by Mike Chambers after a frustrating personal experience selling his own house in Boulder, Colorado, Ridley addresses a common grievance: high real estate commissions.

The Problem with Traditional Commissions

Traditionally, home sellers in the U.S. face real estate commissions ranging from 5% to 6%, a hefty fee that can lead to thousands of dollars in costs associated with selling a property. Chambers’ personal journey sparked a deeper exploration into the real estate industry’s practices, culminating in the creation of Ridley. His viral Instagram series, @realtorshateme, encapsulates the widespread dissatisfaction with outdated models.

How Ridley Works

Launched in July, Ridley allows sellers to pay a flat fee for access to essential tools, including an AI-guided checklist, pricing guidance, and a custom listing page, all aimed at empowering sellers to control their home-selling experience. Additionally, the platform connects users to stagers, photographers, and legal support, presenting them with choices tailored to their needs rather than a one-size-fits-all commission model. This unbundling approach gives sellers the liberty to decide which services they require.

Impact on the Market

Since its inception, Ridley has already logged over $150 million in listed properties, with users reportedly saving an average of $25,000 in commission fees. One seller even managed to save $135,000, showcasing the potential of alternative models in creating substantial financial benefits for homeowners. The recent legal adjustments in the industry also align with Ridley's mission to offer more flexible and consumer-oriented selling options.

The Future of Home Selling

As the real estate market continues to evolve, technology-driven platforms like Ridley are set to reshape the landscape of real estate transactions. The increasing efficiency and affordability of home selling can empower more individuals to enter the market, fostering a greater sense of control over personal financial decisions.

For business owners and managers in the service industries, these developments highlight the importance of adapting to technological advancements. Embracing AI can drive operational efficiencies, and Ridley's success serves as a prime example of harnessing innovation to meet consumer demands effectively.

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Discover How Ridley is Transforming Real Estate Commissions Using AI

Revolutionizing Real Estate Transactions with AI

The Problem with Traditional Commissions

How Ridley Works

Impact on the Market

The Future of Home Selling

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