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October 17.2025

2 Minutes Read

Eli Lilly and Novo Nordisk Stocks Plummet as Trump Targets $150 GLP-1 Prices

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The Impact of Price Reduction on GLP-1 Drugs

In a surprising turn of events, shares of Eli Lilly and Novo Nordisk saw a notable decline after President Donald Trump announced plans to significantly reduce the price of GLP-1 weight loss drugs, potentially bringing them down to $150 per month. This announcement is part of a broader strategy to align U.S. drug pricing with other developed countries, where such medications can often be found at much lower costs.

Why Price Changes Matter

The drastic price cut proposed by Trump raises questions about the future of GLP-1 drugs, such as Ozempic and Wegovy, which are widely used for diabetes management and weight loss. Currently, these drugs range from $499 to $1,300, depending on the market. If the proposed $150 price holds, it would not only disrupt the market for weight loss drugs but also challenge compounded alternatives that offer lower prices around $130 to $200.

The Market's Reaction

The immediate reaction from the stock market was swift. Eli Lilly's shares fell by 2%, while Novo Nordisk took an even steeper hit, dropping 3%. Investors are worried about potential changes in the prescription landscape, given that even a mention of price reductions can trigger significant stock volatility. As the financial analysts note, this move could pose risks for companies reliant on the high margins associated with current pricing structures.

What This Means for Consumers

Consumers looking to access GLP-1 medications may find themselves in a better position if the administration successfully negotiates lower prices. Despite the uncertainty surrounding the negotiations, reduced drug costs could lead to broader access for those struggling with obesity or diabetes. Interestingly, only one in five large employers currently offers GLP-1s as part of health plans, primarily due to their cost. Changes in pricing could potentially encourage more employers to include these essential medications in their healthcare offerings.

In light of these developments, business leaders and healthcare managers must stay informed about the potential implications of price negotiations on their employees’ health benefits and overall drug accessibility. By keeping an eye on these trends, they can better prepare strategies that address not just the financial aspects but also the health needs of their workforce.

If you're interested in how drug pricing reforms could reshape your company's healthcare approach, now is the time to engage in discussions with experts. By understanding market trends and pricing strategies, you can make informed decisions that positively impact your organization’s health policy.

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Eli Lilly and Novo Nordisk Stocks Plummet as Trump Targets $150 GLP-1 Prices

The Impact of Price Reduction on GLP-1 Drugs

Why Price Changes Matter

The Market's Reaction

What This Means for Consumers

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