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August 01.2025

2 Minutes Read

Explore the Pricing of Southwest's New Assigned Seats: What You Need to Know

Interior of an airplane showcasing new assigned seats pricing.

Southwest Airlines Takes a Bold Step into Assigned Seating

After over fifty years of open seating, Southwest Airlines has just launched its first assigned seats, marking a significant shift in their ticketing strategy. Passengers can now choose their seats ahead of time for flights beginning on January 27 next year, but the prices vary greatly depending on several factors.

What Affects Seat Pricing?

The cost of seat selection can fluctuate not just based on where you sit, but also according to the route and travel dates. For instance, a roundtrip ticket in the "Choice" class from Denver to Orlando during the busy Presidents Day week was priced at $692. Depending on the seat preference, customers could pay an additional fee for better location—$46 for a window or aisle seat in the desirable Rows 7 to 13 or $41 for a middle seat in those same rows.

Costly Extra Legroom?

If you're looking for extra legroom, brace yourself for a larger bill. Seats located in the premium section of the first six rows on the Boeing 737 Max 8 are priced at about $96 for window or aisle options. While these additional fees can add up quickly, customers with elite status or specific credit cards may be eligible for exemptions, softening the blow for frequent flyers.

Why the Shift?

This shift aligns with industry trends as airlines generate over $12 billion in seat fees from 2018 to 2023, according to a Senate report. With travelers increasingly looking for comfort and convenience, Southwest seems determined to meet customer demands while enhancing its revenue streams.

Steering Towards the Future

As the airline industry continues to evolve, the introduction of assigned seating at Southwest signifies a critical adaptation to customer preferences. Now more than ever, it's essential for airlines to strike a balance between profitability and passenger satisfaction. With these changes, Southwest is likely to enhance its appeal, especially among budget-conscious families and business travelers.

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Explore the Pricing of Southwest's New Assigned Seats: What You Need to Know

Southwest Airlines Takes a Bold Step into Assigned Seating

What Affects Seat Pricing?

Costly Extra Legroom?

Why the Shift?

Steering Towards the Future

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