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June 05.2025

2 Minutes Read

Understanding How Steph Curry's Thirty Ink Generated $174 Million in Revenue

Steph Curry business success at a distillery with whiskey barrels.

The Commercial Success of Thirty Ink

Steph Curry, famed for his prowess on the basketball court, is now making waves in the entrepreneurial world with his company, Thirty Ink. In 2024, the conglomerate reported a revenue of $173.5 million and an impressive EBITDA of $144 million, showcasing a profitable operation across its diverse portfolio.

Thirty Ink serves as a parent company for several brands, including Unanimous Media, which is gearing up for the release of its first feature film titled "GOAT." The engaging blend of media and lifestyle brands allows Curry to leverage his fame while contributing to varied industries.

The Power of Partnerships

A significant portion of Thirty Ink's revenue stems from its partnership with Under Armour, where Curry is the president of the Curry Brand, responsible for basketball and golf apparel. As part of a strategic deal last year, Curry received 8.8 million shares in Under Armour, valued at about $75 million, boosting his stake in the athletic brand's future.

This partnership highlights the fusion of sports and business, reinforcing how athletes can capitalize on their public persona to build successful brands beyond their athletic careers. It's a masterclass in leveraging existing fame for business growth.

Strategies for Sustainability

While Curry’s brands do incur expenses pertaining to marketing and brand management linked to his iconic image, the operational costs remain manageable, allowing for a robust profit margin. This case illustrates the importance of balancing expenditure with strategy, a lesson many small and medium-sized businesses can learn from.

The Road Ahead: Future Ambitions

With projects like Unanimous Media's upcoming film and a growing portfolio of ventures, the future looks bright for Thirty Ink. Business leaders might take cues from Curry's model of success and consider innovative ways to merge their interests with profitable pursuits. By thinking outside the box, they can drive both engagement and revenue.

Steph Curry's journey exemplifies an exciting blend of sports, storytelling, and entrepreneurial spirit, suggesting that with dedication and creative partnerships, extraordinary success is attainable in multiple spheres.

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Understanding How Steph Curry's Thirty Ink Generated $174 Million in Revenue

The Commercial Success of Thirty Ink

The Power of Partnerships

Strategies for Sustainability

The Road Ahead: Future Ambitions

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