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July 19.2025

2 Minutes Read

Peacock's Price Hike Makes It the Priciest Streaming Option: What Could This Mean for Businesses?

Peacock's Price Hike: What It Means for Viewers and Businesses

Starting July 23, Peacock will increase the cost of its ad-supported Premium tier to $10.99 a month, making it the most expensive among major streaming platforms. This $3 increase not only raises eyebrows but requires small and medium-sized business owners to reconsider how they allocate their entertainment budgets. With Peacock Premium Plus also jumping to $16.99 monthly, the new costs will see current subscribers facing a rate increase on their next bill after August 22.

Comparing Streaming Costs

After the price hike, Peacock's ad-supported plan will overshadow the likes of Disney+, HBO Max, Hulu, and even Netflix in pricing. With such competitive options available, it's crucial for business owners to evaluate their streaming choices carefully. Are these platforms worth the additional investment for promotional content or in-house entertainment during corporate events?

What's New: The Launch of Peacock Select

In an interesting turn, Peacock announced the upcoming rollout of a new, lower-cost service, Peacock Select. At $7.99 a month, this plan will offer select next-day content from NBC’s popular series but will exclude Peacock Originals and live sports. This shift highlights the streaming service's strategy to cater to a broader audience while still leveraging its existing strong shows like Law & Order and Saturday Night Live.

Actionable Insights for Businesses

For small and medium-sized business owners, understanding the dynamics of these price changes can lead to better fiscal decisions. Consider utilizing the Peacock Select tier for cost-effective content curation. Plan corporate events with shows that can resonate with your audience without breaking the bank, enhancing viewer engagement in a budget-friendly manner.

What's Next?

As streaming costs continue to rise, businesses will need to monitor how these changes affect team morale and productivity. Staying informed about these shifts can allow for strategic planning, ensuring that expenses align with employee satisfaction and brand engagement. If you're considering your streaming options, now may be the time to evaluate which platforms offer the best fit for your business needs.

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Peacock's Price Hike Makes It the Priciest Streaming Option: What Could This Mean for Businesses?

Peacock's Price Hike: What It Means for Viewers and Businesses

Comparing Streaming Costs

What's New: The Launch of Peacock Select

Actionable Insights for Businesses

What's Next?

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