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December 12.2025

2 Minutes Read

Sam’s Club Competes with Costco’s Sundae: A Sweet Strategy to Lure Customers

Sam's Club entrance with carts and signage during seasonal shopping.

Sam’s Club Takes on Costco with New Sweet Treat

In the competitive world of warehouse clubs, Sam’s Club has embraced a new offering aimed at winning over dessert lovers. The retail giant has launched its Jingle Cookie Crunch Sundae, an enticing winter treat that directly competes with Costco's famous salted caramel brownie sundae, priced at only $1.58 compared to Costco’s $2.99. This strategic pricing not only enhances Sam’s Club's winter menu but positions it squarely against its well-known rival, which is renowned for its unbeatable food court deals.

The Seasonal Craze: How Leadership Influences Strategy

Sam’s Club CEO Chris Nicholas has openly admitted that learning from Costco’s success has influenced the brand’s approach. By offering seasonal items that resonate with shoppers, like the Jingle Cookie Crunch Sundae, Sam's is capitalizing on holiday festivities while providing its members with creative and affordable options. Seasonal treats create engagement during the holidays, and it's critical for small business leaders to recognize the value of timely promotions.

Customer Reactions: Angling for Affordability

Online chatter surrounding Sam's new sundae reveals enthusiastic customer responses, with phrases like “Best new item in years” echoing across platforms like Reddit. The lure of affordable quality is especially attractive to small business owners who understand the importance of maintaining a competitive edge through cost savings and product excellence.

Learn from the Innovations of Others

The interplay between Costco and Sam’s Club presents a valuable case study for entrepreneurs. Watching how two retail giants adapt and innovate can inspire small business owners to explore new avenues in product offerings and customer engagement strategies. Observing competitor moves can illuminate paths that lead to increased sales and customer satisfaction.

Conclusion: Take Action This Season

As the seasonal spirit swells, consider how offering unique and timely products can bolster your business's appeal. Small changes can make significant impacts; Sam’s Club’s example of introducing popular, affordable treats is just one illustration of how to attract customers. Reflect on your strategies and prepare to incorporate special items or promotions that resonate with your audience. This holiday season could be the perfect opportunity for growth through innovation.

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Sam’s Club Competes with Costco’s Sundae: A Sweet Strategy to Lure Customers

Sam’s Club Takes on Costco with New Sweet Treat

The Seasonal Craze: How Leadership Influences Strategy

Customer Reactions: Angling for Affordability

Learn from the Innovations of Others

Conclusion: Take Action This Season

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