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Max Introduces New Fees for Account Sharing: What You Need to Know
Max, the popular streaming service, has taken a significant step in revenue generation by instituting new fees for those wishing to share their accounts with people outside their households. As of this week, subscribers can now opt for an “Extra Member Add-On” at a cost of $7.99 per month, allowing friends or family not living at the same address to access their Max account.
The Streaming Landscape Shifts
This move follows a trend among major streaming platforms. Netflix ignited a wave of change by charging similar fees late last year, prompting others like Disney+ to adopt their model. With the streaming industry shifting from a focus on merely growing subscriber numbers to improving profits, these fees are becoming increasingly common. As Netflix reported a notable revenue growth of 13% in early 2025, it’s evident that these measures are paying off.
Transitioning Shared Accounts
Max also unveiled a new feature to facilitate this transition, enabling individuals who previously shared passwords to easily move their profile information to an “extra member” account. This capability aims to smooth over any inconveniences while maintaining customer loyalty during this challenging shift.
Strategies for Small Business Owners
For small and medium-sized business owners who may feel impacted by rising streaming costs, it’s essential to reassess subscriptions. Consider leveraging group subscriptions with co-workers or only using services that offer the best value for specific audience needs. This proactive approach can maximize entertainment benefits without breaking the bank.
Why this Matters
As streaming services become integral to personal and business settings, understanding their pricing structures and implications is crucial. Whether for leisure or corporate gatherings, these new measures could influence how small businesses strategize their media consumption methods.
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