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September 19.2025

2 Minutes Read

Transform Your Business: How Numeral Raises $35M to Automate Sales Tax with AI

Two men smiling in conversation, seated in front of orange wood paneling.

Numeral Secures Funding to Transform Sales Tax Management

Numeral, a startup that aims to simplify sales tax compliance through cutting-edge artificial intelligence, has recently raised $35 million in Series B funding. Founded by Sam Ross, who previously worked as a product manager at Airbnb, the company seeks to tackle the cumbersome processes faced by many online businesses. Ross's frustration with sales tax management sparked the creation of Numeral, which automates this complex area for over 2,000 clients, from e-commerce giants like EightSleep to unique brands like Graza Olive Oil.

The Legislative Shift Prompting Innovation

The need for such innovations springs from significant legislative changes that occurred in 2018 when the Supreme Court ruled that e-commerce businesses must collect sales tax in the states where their customers reside, even without a physical presence. This decision imposed new challenges, compelling business owners to navigate sales tax for numerous jurisdictions, amplifying the need for a solution like Numeral.

AI’s Role in Streamlining Tax Compliance

Numeral’s AI technology stands out in its ability to handle the nuances of sales tax laws across more than 11,000 regions. Unlike traditional software that offers one-size-fits-all solutions, Numeral’s AI closely monitors evolving tax regulations and interprets unique local laws, some of which can be surprisingly idiosyncratic. For instance, in New York, a full bagel is tax-exempt, whereas a half is not.

Why AI is the Future of Sales Tax Management

As technologies like AI become more integrated into everyday business processes, Numeral demonstrates the potential to transform a traditionally neglected area of finance. By automating compliance, Numeral not only saves time and effort but also reduces the likelihood of costly errors that can arise from manual oversight. Furthermore, Ross notes that their international services are breaking ground in markets where businesses would traditionally rely on accounting firms.

What This Means for Small Businesses

This shift represents an opportunity for small and medium-sized business owners to leverage AI tools that directly improve operational efficiency. As more companies recognize the importance of streamlined processes, investing in AI for sales tax management can lead to better resource allocation and a significant competitive advantage.

Embracing AI for Operational Excellence

For business leaders pondering over AI options, Numeral’s success story serves as an inspiring case study. As technology continues to evolve and integrate into various aspects of business, understanding how to deploy these tools effectively will be key to future success.

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