Why Fearmongering Doesn’t Create Lasting Change: A New Approach

Creating Buzz in 2025: Innovative Brand Publicity Stunts You Can Learn From

Update Unconventional Marketing: A Look at 2025's Best Brand Publicity Stunts Publicity stunts have always been a thrilling element of marketing, generating buzz and sparking conversations. In 2025, companies like Apple, Skims, and Coors Light took bold steps in promoting their brands, using unique strategies that catered to their target audiences while simultaneously making headlines. Apple’s Ingenious Pop-Up at Grand Central Apple TV's marketing strategy for the second season of Severance was nothing short of remarkable. The tech giant organized a pop-up in one of the busiest transport hubs of New York City, Grand Central Terminal, featuring cast members in an eye-catching glass box replica of their workplace from the show. This creative engagement not only caught the attention of commuters but also turned into a viral sensation online. When director Ben Stiller announced the event, it amassed millions of views, further amplified by numerous photos shared on social media, generating buzz for the show. Skims’ Hairy Thong: A Bold yet Controversial Move Kim Kardashian’s Skims brand also created waves with an unexpected release: a thong adorned with synthetic hair. Comments on the announcement varied from bewilderment to intrigue, leading to discussions about marketing creativity. Surprisingly, despite its polarizing nature, the hairy thong sold out in just 24 hours, showcasing the power of unconventional publicity in driving demand. Coors Light: A Typo Turned into a Marketing Win Coors Light’s Super Bowl campaign took an interesting twist with a purposeful spelling error in their ads that sparked a social media frenzy. When audiences caught the misspelled ‘refreshment,’ Coors Light expertly transformed the blunder into a lighthearted campaign and humorously acknowledged the mistake. This clever pivot led to limited-edition products and resonated well with consumers, turning an error into opportunity. The Power of Celebrity in Marketing Ramp’s collaboration with Brian Baumgartner—known for his role as Kevin from The Office—demonstrates how brands leverage celebrity influence to attract attention. Baumgartner's seven-hour livestream in a New York City office offered a unique blend of personality and product demonstration, appealing directly to the everyday consumer. This highlights the significance of relatable figures in promoting products to the target demographic. Key Takeaways for Entrepreneurs As small and medium-sized business owners, embracing bold marketing strategies like these can set your brand apart from competitors. Consider how you can leverage current trends or cultural moments to generate similar buzz. Think of your target audience—what will resonate with them? Whether it’s through humor, surprise, or celebrity endorsements, there are multiple avenues to make your brand memorable. Take inspiration from these successful examples and explore how you can implement innovative tactics in your own marketing approach. Tap into creativity, don’t shy away from the unconventional, and remember—sometimes, the riskiest moves lead to the greatest rewards.