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September 16.2025
2 Minutes Read

Why Google Search's Broken Feature Could Impact SEO Strategies

Vibrant Google logo with gradient background, representing Google Search broken feature.

Lost Feature: Google Search's Hidden Trick

In a rapidly changing tech landscape, Google Search just made a puzzling move that could impact many hands-on business owners and entrepreneurs relying on its functionalities. A previously useful hidden feature known as the 'num' option, which allowed users to display up to 100 search results on a single page, is no longer functioning reliably. This feature, often used by digital marketers and SEO professionals to streamline their workflow and gain quick insights into search result patterns, may soon be a thing of the past.

What Happened?

The 'num' feature, accessible by simply altering the URL to include &num=100, was a popular tool for optimizing how search results were viewed. However, reports indicate that this trick only works about half the time, leaving many users, particularly those in the marketing space, scrambling for alternatives. While Google has not confirmed that this feature will be permanently removed, the inconsistency raises questions about the reliability of some third-party tools that leverage this feature for web scraping and SEO analysis.

The Shift to Infinite Scrolling: A Background

Google made significant changes back in 2021 by introducing infinite scrolling, which kept loading more results as users scrolled down a page. While desktop platforms didn’t catch on until 2022, this new format was reverted in mid-2024, reinstating the ‘Gooooooogle’ navigation of individual pages. This reversion may signal a larger trend of Google searching for the best way to balance user experience with functional needs, including operational tools for businesses keen on optimizing their visibility.

The Future of Search Optimization

As business owners continue to rely on online search engines for visibility and engagement, the loss of the 'num' feature calls for a re-evaluation of how digital strategies are crafted. Understanding the shifts in Google’s interface can provide opportunities to adapt and innovate marketing strategies. It’s essential for businesses to stay updated with these changes and develop new tactics to navigate a landscape where flexibility and speed are crucial.

Embrace Change and Explore Alternatives

Though the recent change may appear as a setback, it is vital to view this as a chance to explore new tools and methodologies. With various SEO tools available in the market, including alternative querying methods and user experience-enhancing techniques, adapting to these circumstances can present unique opportunities for growth. As technology continues to evolve, remaining proactive and adaptable will empower businesses to stay ahead in their respective domains.

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Elevate Your Space with SmartWings Motorized Shades for Energy Efficiency

Update Transform Your Home with SmartWings Motorized Shades Imagine walking into a room that automatically adjusts its ambiance to meet your mood. With SmartWings Motorized Linen Roman Shades, this isn’t just a fantasy—it's your new reality. This innovative technology allows homeowners to harness both style and energy efficiency, making it an essential addition to any modern household. Why Automated Shades Enhance Energy Efficiency Energy-efficient home solutions have become increasingly valuable as both environmental consciousness and utility costs rise. SmartWings shades are designed not only to look exquisite but to play a significant role in regulating indoor temperatures. By optimizing your use of natural sunlight, these shades can reduce reliance on heating and cooling systems—essentially lowering your energy bills. This smart application of natural resources promotes a sustainable lifestyle while enhancing comfort. Customization for Every Home Aesthetic One of the standout features of SmartWings is their extensive customization options. Homeowners can select the size, color, and texture of their shades to perfectly match their decor. Whether you prefer a breezy, light-filtering effect for daily living or complete blackout for a cozy movie night, SmartWings has a solution. Their ability to integrate with smart technologies like Zigbee, Matter, and Alexa means that users can enjoy a seamless experience despite their unique lifestyle choices. Simple Installation and Operation Worried about complicated installations? Fear not. SmartWings shades come with a user-friendly installation process designed for DIY enthusiasts. With options for battery, solar, and even POE power sources, homeowners can install shades without compromising the aesthetics of their interiors. Additionally, controlling your shades is as easy as tapping your smartphone or using voice commands. Why Wait? Upgrade Your Space Today In conclusion, SmartWings Motorized Linen Roman Shades represent the future of home automation, marrying convenience with energy efficiency. By investing in these motorized shades, you embrace a smarter, more sustainable lifestyle without sacrificing style. Transform your living space today and take the first step toward a truly smart home.

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