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July 31.2025
2 Minutes Read

Democratizing Deepfake Detection: How Small Businesses Can Benefit

Confident young man with brand logo, deepfake detection for small businesses

Unlocking Deepfake Detection for Everyone

In an era where deepfakes threaten trust in digital content, Reality Defender is stepping up its game. The New York-based cybersecurity firm has made a significant move by launching a public API that grants independent developers access to its powerful deepfake detection technology. This initiative comes with a generous offering: a free tier that allows up to 50 detections each month. Small and medium-sized business owners can now integrate high-level real-time detection systems into their platforms with minimal effort, requiring just two lines of code.

A Tool for All Industries

The versatility of Reality Defender's new API is particularly noteworthy. It supports a range of use cases, including fraud detection, identity verification, and content moderation. According to Reality Defender's CEO, Ben Colman, the goal is to democratize access to advanced technology, enabling organizations across various industries—be it social media, video conferencing, or dating services—to protect themselves from the dangers of deepfakes and generative AI.

The Rising Threat of Deepfakes

Deepfakes are a form of synthetic media that can produce disturbingly realistic representations of people and events that never occurred. From impersonating a family member's voice to manipulating political speeches, the damaging potential of this technology cannot be understated. In fact, global losses from deepfake-enabled fraud topped an alarming $200 million in early 2025, illustrating the urgent need for protective measures.

Future of AI and Deepfake Detection

As AI continues to advance, the complexity and prevalence of deepfakes are expected to grow. This evolution highlights the importance of investing in detection solutions like Reality Defender’s API. The company plans to expand its detection capabilities to include more modalities like video, which will further enhance protections against this emerging threat.

Take Action Now!

For small and medium-sized businesses eager to embrace AI technologies, now is the time to consider how deepfake detection can protect your organization. By implementing these systems, businesses not only enhance their security but also build trust with customers. Explore Reality Defender’s offerings and empower your business against the rising tide of digital deceit.

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Reimagining Tech Policy: Congress Needs the OTA for Future Innovations

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